MAMULO FESTIVAL
This project is about a fictional festival happening in the historic Georgian village of Asureti. The festival hosts some of the world’s most renowned techno artists for two days, where the music makes even the farm animals dance.
These are domestic animals that have their jobs to do. Some give us milk, others eggs. But every now and then, as all animals do, they go wild.
Mamulo Festival creates a safe space for people who have jobs, families, and responsibilities to do the same - to let loose.
All images were created/modified using Gemini 3.1 (Nano Banana 2)
All images were created/modified using Gemini 3.1 (Nano Banana 2)
The color palette for the festival is entirely nature-inspired.
The blue represents a crystal-clear sky, the yellow the sun and the fields, the green the wild, untamed Georgian nature, and the brown the fertile soil.
The name “Mamulo” comes from the Georgian word “mamuli,” meaning “homeland.” Mamulo festival creates a home away from home, a place where people can feel a sense of belonging while being free to let go, go wild, and embrace their most uninhibited selves.
The blue represents a crystal-clear sky, the yellow the sun and the fields, the green the wild, untamed Georgian nature, and the brown the fertile soil.
The name “Mamulo” comes from the Georgian word “mamuli,” meaning “homeland.” Mamulo festival creates a home away from home, a place where people can feel a sense of belonging while being free to let go, go wild, and embrace their most uninhibited selves.
The festival includes a main stage and a garden stage, and these posters showcase the lineup for each.
Each picture includes a humorous take, whether that’s an inside joke among Georgians about a DJ cow or the globally common practice of shaving goats, in this case in festival-appropriate clothing.
Each picture includes a humorous take, whether that’s an inside joke among Georgians about a DJ cow or the globally common practice of shaving goats, in this case in festival-appropriate clothing.
These wristbands also feature the words “Go Wild” and animal fur patterns. This symbolises that whether you choose day one, day two, or the full pass, you not only have permission to go wild, but are also welcome to immerse yourself in their skin and set yourself free.
The lineup poster showcases the main stage and underlines the idea of giving a second life to the abandoned spaces of the village.
Commonly found in villages across Georgia, the house has been long abandoned, with no way of tracking down the owners.
Places that usually awaken melancholy become, for these two days, spaces for human connection and freedom of self-expression.
Commonly found in villages across Georgia, the house has been long abandoned, with no way of tracking down the owners.
Places that usually awaken melancholy become, for these two days, spaces for human connection and freedom of self-expression.
The signage also includes the festival animals for a humorous touch, suggesting that although the city is managed by humans, in Asureti, it’s the animals who decide what goes where.
